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CONCEPT 

Design Thinking

Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
— Tim Brown, CEO of IDEO

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.

Design Thinking Workshop

Design thinking, a human-centered approach to innovation, focuses on merging user demands, technical possibilities, and corporate success criteria. When combined with innovation, it may provide a significant competitive edge to any organisation, large or small. It's no surprise that design thinking and innovation skill have emerged as key differentiators in today's marketplace!

START ON

14-16 JUNE 2023

DURATION

3 DAYS | 10:00 AM - 1:00 PM IST

INVESTMENT

INR 15000 + GST

DOWNLOAD 

BROCHURE

Design Thinking

A Design Thinking workshop is a hands-on, activity-based session built around the Design Thinking process. ... Based on the five phases of Design Thinking, a Design Thinking workshop focuses on: Empathy: Getting to grips with a real user problem and building empathy for the target users / customers.

Design thinking is a strategic approach that prioritizes customer needs above all else, providing organizations with a framework for radical customer orientation. This customer orientation is why design thinking is so important to marketers. That means design thinking is just as likely to influence marketing and branding as it is to influence market innovation or product differentiation. Marketing can learn a lot from design thinking– how to be agile, better, faster and more effective.

Design Thinking Outcomes :
Importance of Design Thinking in Marketing
Writing the Problem Statement: Exploring problems and opportunities in the Marketing World
Understanding Stakeholders and Users
Personas, Empathy Maps
Rethinking Marketing Journeys
Ideation and Storyboarding
Exploring Solutions from the Marketing World
Future Scenarios and Moments of Max Impact Prototyping

Through a rich learning experience that includes faculty presentations, case studies, small-group workshops, discussions, and hands-on exercises, you will expand your perspective on strategic issues, discover ways to redesign your organization's strategy, and learn how to apply design thinking to drive and sustain business success.

Design should reinforce the brand. 
Start from the customer’s point of view
Align various stakeholders and leaders towards a single purpose. Create a culture of design and empathy in your organization multiple disciplines in planning. 

Optional Post-Program Virtual Follow-Up Session
Three to four months after the program ends, you can participate in a virtual gathering with program participants. During this session, you and your peers will have the opportunity to discuss the status of your strategic projects and the implementation challenges you have encountered. You will share and receive feedback from faculty and peers as you rethink your strategic approach.

Managers in the areas of Marketing and Strategy Innovation, IT, and Organisation Change are ideal for this programme. Individuals, teams, and even your entire organization can learn all about design thinking and design doing.

Multiple corporate officials attending will encourage collaboration and increase the program's influence on the organisation.

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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Reserve Your Seat Now >

Avail early bird and corporate booking benefits. 

Interactive Session

Interactive In-person or virtual sessions. Participants will be awarded a successful completion certificate. 

Address Challenges

Hands on application of tools during the program on your challenges.  

Pre & Post Workshop

Pre and Post workshop assistance. Assign projects to work post workshop. Follow up session after 2 months to refresh and discuss projects. 

Happy Clients

Design thinking can deliver twice as fast the business outcomes to market, 32% higher revenue than traditional organisations, and ultimately outperform the S&P 500 by 211%.

SOURCE: IBM, 2021

HI, I AM SONA SHAHANI

Are you interested
in Design Thinking
? Contact us.

For customised in-house workshop. Do connect with us. We will happy to add value to your intellect. 

(+91) 9811630393

CALL ME 

sona@genesiseventsindia.in

SEND ME EMAIL

Our most popular workshops are open to all and are ideal for individuals, smaller groups and those reviewing workshops before wider roll out.

Open Workshops

Our in-house delivery option gives you the flexibility to train teams, groups and departments. Reducing delegate travel, training cost (saving up to 50% per delegate, when compared to our open public workshops) and environmental impact - as we train at your choice of location or online, in India or internationally. Tailoring content, pre and post workshop support and much more.

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Please Register
Design Thinking Workshop

DATES

14-16 JUNE 2023

17-19 JANUARY 2024

Course Investment

INR 15000/- Plus GST

Duration

3 Days/ 3 Sessions

Timings

10:00 am - 1:30pm

Course Material

Digital Course Material

Certificate

Participation Certificate

Need More information

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Design Thinking