Break Through the Noise.
Execute with Precision.

Equip your enterprise leaders with actionable thinking frameworks designed for immediate real-world business impact.
Empower your leadership teams with Edward de Bono’s world-renowned tools to eliminate endless debates and accelerate high-stakes decision making.

Dr. Edward de Bono’s Masterclass: Transform complex corporate challenges into actionable execution plans with structured lateral thinking and proven design frameworks.

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Methodology
From debating what is... to designing what can be. A rigorous step-by-step approach to corporate problem solving.

The 5-Stage Thinking by Design® Framework

Stage 01 - FOCUS

Frame problems sharply before budget commitment and resource allocation.

Stage 02 - EXPLORE

Consider underlying factors, stakeholder needs, and emotional drivers deeply.

Stage 03 - DEVELOP

Generate high-value creative ideas on demand with structured toolkits.

Stage 04 - EVALUATE

Test feasibility, strategic fit, and operational viability rapidly.

Stage 05 - IMPLEMENT

Deliver concrete, actionable solutions teams can execute immediately.

Structured Learning
A comprehensive curriculum designed to build mastery in lateral thinking and modern corporate innovation.

4-Session Practitioner Journey

Session 01

Foundation

Foundations & Problem Framing

Introduction to Dr. Edward de Bono | Why Creativity & Innovation Matter | Divergent & Convergent Thinking | Focus & Problem Framing | Invitational Language Stems, FQ/SQ Questions, O.P.V. & POV.

Session 02

EMPATHY

Empathy Mapping & Ideation

World Café Polls | Empathy Mapping | Journey Experience Analysis | Customer Personas | Core Empathy Building Frameworks to uncover unstated customer needs.

Session 03

TOOLKITS

Tools & Prototyping

A.P.C. (Alternatives, Possibilities, Choices) | Random Word & PO (Provocation) | SCAMPER Framework | Idea Evaluation, Fault Removal & Prototyping.

Session 04

EXECUTION

Execution & Leadership Pitch

Storytelling & Storyboarding | Action Planning | Selling Ideas to Difficult Stakeholders | Final Project Presentations to Leadership | Wrap-up & Certification.

Nationwide Tour
Join us in your nearest metro for an intensive, high-impact day of collaborative executive learning.

Four Cities. October 2026 Cohorts.

City 01

Mumbai

6 October 2026 - TAJ LANDS, Bandra West.

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City 02

Bengaluru

7 October 2026 - The Ritz-Carlton

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City 03

Hyderabad

8 October 2026
ITC Kohenur, HITEC City

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City 04

Gurugram

9 October 2026
Pullman Aerocity

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Whom Is This For?

Designed specifically for senior leaders across disciplines who need structured lateral thinking as a daily operational mindset:

- Human Resources & Talent Executives
- Customer Experience & Product Leads
- Sales, Strategy & R&D Directors
- Supply Chain & Regulatory Affairs Managers

Certification (de Bono UK)

Upon successful completion of the masterclass and action project presentation, participants receive official global credentials:
- Participation Certificate - Thinking by Design® Certificate
- Original Course Material
Edward de Bono

Thinking by Design® Masterclass

Inquiries: +91 9811630393 | [email protected]

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