A Power Tool for Creative Thinking. Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?
The four lenses of innovation Workshop
Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it.
Rowan Gibson, author of Innovation to the Core, provides a manual full of graphics, illustrations, and photographs, with numerous pages tinted different shades to suggest that you can change how you see even ordinary things. Gibson proposes a system of innovation that incorporates various models of the human brain. He provides a broadly applicable set of tools to help you innovate by using four points of view or lenses: “challenging orthodoxies,” “harnessing trends,” “leveraging resources” and “understanding needs.”
His examples are numerous and vivid. The clear style and jazzy – though sometimes a bit busy – design elements make Gibson’s ideas easy to apply. We recommends his guidebook to those seeking a boost in their creativity and ability to innovate, and to readers looking for tools to share with their entire organization.
By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth:
1. Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong?
2. Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward?
3. Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts?
4. Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring?
1. Before the Renaissance, people attributed creative genius to divine forces outside the human domain. The Renaissance embraced the power of the individual mind.
2. Patterns organize your understanding of the world. They can also limit your thinking.
3. Anyone can produce new ideas by using the “four lenses of innovation.”
4. Generate innovation using the lens of “challenging orthodoxies” to overturn old beliefs.
5. Seek fresh strategies by “harnessing trends” as signals of upcoming change.
6. The lens of “leveraging resources” helps you innovate with the knowledge and materials you already have.
7. Look through the lens of “understanding needs” to see what your customers want and to provide it, even if they don’t know what they want until you offer it.
8. To innovate, first define your problem, research and work on it until you hit a wall, take a break, generate an insight, develop that into a big idea and test your new concept.
9. To innovate more effectively, apply the four lenses on a large, extended scale.
10. Assign multiple development teams to use each lens to generate meaningful, fresh ideas, and create a “portfolio of strategic insights.”
Discuss an eight-step process for managing change
Learn the role of thinking and feeling in the change process
Identify ways to handle change and produce better results
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Our most popular workshops are open to all and are ideal for individuals, smaller groups and those reviewing workshops before wider roll out.
Our in-house delivery option gives you the flexibility to train teams, groups and departments. Reducing delegate travel, training cost (saving up to 50% per delegate, when compared to our open public workshops) and environmental impact - as we train at your choice of location or online, in the India or internationally. Options for tailoring content are available.
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