India: The local fare offers a wide variety of snack options, ranging from roasted banana wafers and soya chaklis (crispy savory spirals) to samosas (pastries filled with potatoes/peas). These “Namkeen” (snacks) are typically eaten as a side dish with meals or make great accompaniments to tea, coffee and other beverages. Of course, these snacks vary by region, with each having its own “special” recipe. The snack food industry in India is highly fragmented, with the market dominated by made at home snacks or savories sold by local vendors. Because of expanding nuclear families and an increase in the number in female professionals, India has witnessed a consumer [want] snack foods that are ready-to-eat snacks. Today, Indian consumers [want] snack foods that are portable, hygienic and a ready substitute for hot snacks.
Snacks like biscuits and potato wafers and Indian savories like lachha (fried potato sticks) were already available in the packaged format, but Frito lay India (subsidiary of PepsiCo) decided to find a niche in the market, by offering a product with a unique shape and taste. In 1999, the company (already in the market with its flagship brand Lay’s) launched Kurkure (“Crunchy” in Hindi) This idea was generated by the Frito lays team at Lateral Thinking Session conducted by Dr Sunil Gupta with one of the problem focus being a production problem of reducing broken and curly pieces which were machine rejects. Instead of getting the participants to try harder in solving the problem of machine rejects Dr Sunil Gupta asked them to redefine the problem and convert the problem to an opportunity. The R&D team later on their conceived the idea of deliberately creating curly and broken pieces that could be greater India snack food! And Kurkure was born!
A perfect case of change from vertical thinking to Lateral thinking!
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SKF are the world leading manufacturers of ball bearing sealing solution. In 2007 IDEAS trained 10 trainers on Six Thinking Hats and the trainers trained approximately 200 participants.
Subsequently FAT- CATS were established and 6 teams were given 6 focus areas, one each. After 3 months the 6 teams produced 10, 111 ideas and 253 ideas were approved for implementation. The teams used Six Hats and Lateral Thinking tools to generate ideas.
An Idea tracker was invented and used to track progress of each team.
In May 2009, phase 3 of the innovation initiative concluded with 365 ideas presented bi six teams. But this time the reject rate of ideas was a mere 1.8%, suggestive of the treatment of ideas and the logic behind the ideas. All ideas produced were with the Lateral Thinking and Six Thinking hats methodologies.
Our most popular workshops are open to all and are ideal for individuals, smaller groups and those reviewing workshops before wider roll out.
Our in-house delivery option gives you the flexibility to train teams, groups and departments. Reducing delegate travel, training cost (saving up to 50% per delegate, when compared to our open public workshops) and environmental impact - as we train at your choice of location or online, in the India or internationally. Options for tailoring content are available.
Creativity & Innovation
Six Thinking Hats®, a thinking skills training course from Edward de Bono, teaches parallel thinking as an alternative to argument. Parallel thinking guides thought processes in one direction at a time so we can effectively analyze issues, generate new ideas, and make better decisions. Six Thinking Hats® helps put our opinions aside so we can focus on a way forward, without argument.
Creativity & Innovation
What do businesses need today? A new way of thinking that opens a door they didn't even know existed. A way of thinking that seeks a solution to an intractable problem through unorthodox methods or elements that would normally be ignored by logical thinking. They need Lateral Thinking.
Problem Solving & Decision Making
The Power of Perception™ gives you 10 simple strategies for sharpening your perception and focusing your thinking in a more comprehensive, effective, and efficient way. PoP™ will enable you to have a broad and inclusive viewpoint. The tools create a framework for defining a situation. That framework will improve your ability to consider consequences before you take action.
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